Clayton, Dubilier & Rice announced today that it completed the previously announced acquisition of High Ridge Brands, the largest North American consolidation platform focused on acquiring orphaned personal care brands. The transaction valued the company at approximately $415 million. Additional terms of the transaction were not disclosed.
High Ridge Brands is a portfolio of nine primarily value-oriented consumer brands in the personal cleansing and hair care categories including Zest, Alberto VO5, White Rain, Coast, and Rave. The Company’s core brands have wide demographic appeal, and maintain high consumer awareness and brand equities, resulting in a strong presence at leading retailers across the mass, dollar, food, drug and club channels.